Brand
Our Story
We looked for it. We couldn't find it. So we made it.
The Vogel Guimarães family moved to New York and, like most Brazilians, immediately missed the food. Not restaurant food —home food. The kind that doesn't travel. The kind that's made fresh, eaten fresh, and remembered forever.
Minas cheese was at the top of that list. We knew what it was supposed to taste like: soft, milky, gently tangy, with the kind of creaminess that only comes from milk handled with care and cheese eaten truly fresh. We wanted that — accessible, consistent, and as good as what we grew up with.
Minas Cheese
Our Commitment
At Rio Crown, we don't take shortcuts with food this important. Minas cheese has been made the same way for generations — whole milk, honest craft, no compromise — and that's exactly how we make it.
Our cheese rolls took months to perfect. We worked alongside a traditional cook from Minas Gerais until we found the balance we were looking for: a crust that gives way to something soft and warm inside, with a depth of flavor that only comes from the right ingredients and real technique.
We are one family, one kitchen, one standard. And we ship every order as if it's going to our own table.
Ships Fresh, Always
Packed with mineral ice water — arrive fresh, drink the water
Authentic Minas Quality
Crafted from whole milk, made fresh, never industrialized.
Family Owned & Operated
The Vogel Guimarães family makes every order with care.
